Abraham Abbi Asefaw – Medium

Abraham Abbi Asefaw

Abraham Abbi Asefaw

Follow up on #ComeOnCannes

I am completely overwhelmed by the profound messages of support over the last week. To witness the power of our community ready to hold…

1 min readMay 27, 2021

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Abraham Abbi Asefaw

#ComeOnCannes

After three months of silence from Cannes Lions since my last, constructive effort to hold them accountable as an organisation seemingly…

4 min readMay 17, 2021

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#ComeOnCannes

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Abraham Abbi Asefaw
in
The Pop Up Agency

‘The Power of Understanding That Everyone and Everything is Creative”

An opinion piece by Abraham Abbi Asefaw (originally published in Pitch Magazine April 2019)

3 min readJun 27, 2019

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‘The Power of Understanding That Everyone and Everything is Creative”

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Abraham Abbi Asefaw
in
The Pop Up Agency

How The Pop Up Agency Came About…

Imagine that you could create a company that was fit to your needs. Imagine that you could fly to a new country every week. And imagine…

8 min readNov 9, 2016

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How The Pop Up Agency Came About…

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Abraham Abbi Asefaw
in
The Pop Up Agency

A guide to creating ideas collectively 💡

6 great advice for ideation

3 min readMay 18, 2016

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A guide to creating ideas collectively 💡

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Abraham Abbi Asefaw
in
The Pop Up Agency

Thoughts on diversity

The journey started almost 3 years ago and I’ve been fortunate to work in over 25 countries and meet amazing people. Whilst I have been…

3 min readJun 12, 2015

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Thoughts on diversity

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Abraham Abbi Asefaw
in
The Pop Up Agency

Youth vs. wisdom

At The Pop Up Agency we consist of young, passionate and driven people; something that has taken us far but not close enough to where we…

3 min readMay 22, 2015

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Youth vs. wisdom

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Abraham Abbi Asefaw
in
The Pop Up Agency

How to truly create a flat agency

The Pop Up Agency’s guide to having a rotating CEO and Project Manager.

4 min readOct 23, 2014

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How to truly create a flat agency

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Abraham Abbi Asefaw

How big companies can learn from the recent racial events in sports

2 min readMay 1, 2014

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How big companies can learn from the recent racial events in sports

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Abraham Abbi Asefaw
in
The Pop Up Agency

Strive for continual innovation, not instant perfection.

3 min readMar 7, 2014

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Strive for continual innovation, not instant perfection.

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Abraham Abbi Asefaw

Abraham Abbi Asefaw

Investing in people, businesses and projects driven by impact 🌍 • Chairman at LW • Chairman & Lecturer @hyperisland • Previously @thepopupagency

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