#ComeOnCannes

After three months of silence from Cannes Lions since my last, constructive effort to hold them accountable as an organisation seemingly committed to DEI, I have now decided to share my experiences publicly. I do this because no one, and especially one of the leading platforms in the creative industry, should be able to profile themselves championing diversity and then not honor that commitment in their actions. I hope my community and that of the industry as a whole will come together to demand that Cannes Lions immediately, and moving forward, act in line with their long-standing promises and not be performative.

In 2019 Cannes Media Lions launched what they called their ‘Most Ambitious Diversity and Inclusion Program to Date’ as a response to the stunning fact that ‘less than 2% of attendees are people of colour or from underrepresented communities. There was a massive media push and POC speakers, including myself, became poster children of this ‘change’.

As co-Dean of the Roger Hatchuel Academy (RHA) at Cannes, I had spent years prior to this big, public realization, doing the groundwork in creating at least one space within the organization where representation mattered. Through my network, I brought in POC industry leaders from all over the World to teach and inspire the 40 students in this classroom. Those efforts were noted and Cannes Lions saw, in connection to their 2019 diversity push an opportunity to market the Roger Hatchuel Academy ‘the most diverse place at Cannes Lions’.

I have now been removed as a Dean at the Cannes Lions School. Making the list of Deans ALL WHITE. Yes, even the Roger Hatchuel Academy — the most diverse place at Cannes Lions.

‘He must have done something’, you think. I did.

My former co-Dean and I had ended our partnership and I informed the management team at Cannes and suggested they choose just one Dean for the programme, instead of having two, and for that person to be a POC. I volunteered a shortlist in the event it wouldn’t be me. It was communicated that they’d consider their options and as any other professional, I awaited their next steps. 8 months pass before I get the news that I am no longer a Dean.

Here’s Cannes reply to my outrage that they removed the only POC Dean the organization has even had without a proper hiring process nor the willingness to even consider a POC as his replacement:

“With regards to RHA, my decision was selfish and not thought through and for that I apologise. I was presented with a quick fix solution during a stressful time but in hindsight I would handle this differently.”

- Steve Latham- Head of Talent & Training at Cannes Lions

I can handle not continuing as Dean regardless of my decade long commitment to the organisation and being their ‘go-to’ during any type of diversity initiative they’ve explored. But what I cannot handle, is the decision of something as important as the next generation of creatives, coming from all over the World, will lack representation because of a ‘QUICK FIX’.

You can add all the POC leaders and celebs to your roster of speakers that you want, but if you are not committed at the core, YOU ARE NOT HELPING!

We are tired of getting apologies, of being promised new opportunities for POC in the future, of our frustrations to be brushed off. Be committed to the cause you use for profiling.

It appears that public pressure is the only actual tool POC have to create (read: force) change. I wish it was different, but as I am reminded over and over and over again, it is not. Here’s what I have asked of Cannes Lions in my response to the ‘quick fix’ email and as a minimum expects from an industry leader educating the creatives of tomorrow:

• Change the hiring process by providing transparency now and in the future, which is the very minimum to allow fairness and more opportunities for POC’s.
• Rethink your conclusion for this year by aligning your hire for this role with your messaging around diversity for the programme overall. This means the final selection must allow for fair and open competition, considering all candidates and their experiences whilst ensuring it fits with the purpose of the programme.

The email has gone unanswered for three months now. I ask that you help me hold Cannes Lions responsible fo JGr creating change not only in their content, but deep within the organisation.

#ComeOnCannes